Buy Sriracha Sauce Online and Grow Your Business

Thanks to the rise of social media, the humble bottle of sriracha sauce has taken off, and now you can buy sriracha hot sauce online nearly anywhere in the world. It is now the go-to sauce in nearly every diner and at every barbeque grill around the world. But what has led to this meteoric rise of this Thai-made chilli sauce?

Growing Popularity of Sriracha Hot Sauce

Sriracha sauce bears the name of the town on the Thai coast where the recipe first originated before it rose to fame. American supermarket shelves are now filled with all things sriracha flavoured, from candy to chips, and even beer! But how did this hot sauce appear out of nowhere? It’s all thanks to a Vietnamese immigrant who, in 1983, introduced a modified version of the popular Thai sauce to the American market, which is thicker than the original Thai recipe known as Sriracha panich, or Sriracha sauce. The sauce is usually made with vinegar, sugar, garlic, and peppers.

Given that there was no advertising budget to speak of, the sauce was sold only in Asian food markets and through word of mouth. Sriracha sauce didn’t really take off until the age of social media in the 2000s.

Once word of its existence began spreading on social media, the hot sauce market saw a growth of 150% between 2000 – 2013. The sauce became a hit with foodies who loved its taste and began adding it to hotdogs, pasta, and steaks. It was the authenticity of the sauce that drew people to it without the hard-selling advertisements usually associated with other American sauces. The sriracha hot sauce has even made it into space as a popular condiment with astronauts who use it to counteract the bland taste of freeze-dried space food.

Why Do People Love Hot Sauce?

While it’s understandable why hot sauce is popular in Asia, considering Asians tend to have a taste for most things spicy, it doesn’t quite explain why it’s popular in the rest of the world. In America and Europe, hot sauce has gained popularity although most Americans and Europeans tend to have a more sensitive palate. So, could it be that hot sauce is addictive?

The spiciness in hot sauce tricks your brain into thinking it’s in pain. It’s this phantom pain that keeps people reaching for the hot sauce. It’s the same reason people put themselves on a roller coaster that simulates the sensations you would feel in a plane or car crash. It’s this thrill-seeking behaviour that keeps people coming back for more!

Another reason why hot sauce remains popular is because of tradition. If you grew up in a family that loves adding hot sauce to every meal, you’re going to grow up eating hot sauce with everything. And without the hot sauce, you might find your food bland. But it doesn’t have to be just in the family, if you’ve travelled to Asia, you might have developed a taste for it. Once you’ve been exposed to spicy foods, your brain (and taste buds) adapts to this new sensation, and you slowly grow accustomed to it and even crave it.

Lastly, adding hot sauce is an easy way to add flavour to something. If your pasta tastes bland, just add a couple of dabs of sriracha, and everything’s great again. And unlike many other sauces, sriracha is low in calories.

Why Do People Love Hot Sauce?

While it’s understandable why hot sauce is popular in Asia, considering Asians tend to have a taste for most things spicy, it doesn’t quite explain why it’s popular in the rest of the world. In America and Europe, hot sauce has gained popularity although most Americans and Europeans tend to have a more sensitive palate. So, could it be that hot sauce is addictive?

The spiciness in hot sauce tricks your brain into thinking it’s in pain. It’s this phantom pain that keeps people reaching for the hot sauce. It’s the same reason people put themselves on a roller coaster that simulates the sensations you would feel in a plane or car crash. It’s this thrill-seeking behaviour that keeps people coming back for more!

Another reason why hot sauce remains popular is because of tradition. If you grew up in a family that loves adding hot sauce to every meal, you’re going to grow up eating hot sauce with everything. And without the hot sauce, you might find your food bland. But it doesn’t have to be just in the family, if you’ve travelled to Asia, you might have developed a taste for it. Once you’ve been exposed to spicy foods, your brain (and taste buds) adapts to this new sensation, and you slowly grow accustomed to it and even crave it.

Lastly, adding hot sauce is an easy way to add flavour to something. If your pasta tastes bland, just add a couple of dabs of sriracha, and everything’s great again. And unlike many other sauces, sriracha is low in calories.

The Original Thai Sriracha Hot Sauce

You can now easily buy the original Thai hot sauce from Flying Goose. Our company has been producing its own blend since 1999 and has successfully exported to many countries around the world, including Australia, Denmark, Germany, the Netherlands, the UK and many other European countries.

Customers love our unique blend of sriracha sauce that’s authentic and true to its original taste. Flying Goose produces more than 30 different varieties of sriracha hot sauce, ranging from spicy to insanely spicy, with a myriad of other flavours in between. Stock up today and allow your customers to buy sriracha sauce online from you.

Become a Distributor

At Flying Goose we pride ourselves on being the perfect partner for our distributors. You can leverage our extensive experience selling our brand of authentic Thai-made sriracha hot sauce around the world. We will be able to advise our partners on the most popular sauces in a particular region or country.

We want our distributors to be successful when selling our products which is why we provide them with a full range of offline and online marketing materials. Our marketing team strives to support our distribution partners with the right digital marketing content, artwork, designs, and videos to further their marketing efforts.

Contact us today and join us in making Flying Goose’s authentic Thai-made sriracha hot sauce the number one sauce in your country!